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Custom LabelBook a demo
The platform

One desk.
Six functions. Zero seams.

Custom Label replaces the stack publishers assemble from a content agency, an SEO tool, a link manager, a dozen affiliate portals and a spreadsheet, with one system that owns the whole chain from brief to bank.

STEP 01

Category & trend intelligence

Know which products to write about, and what's selling now

Demand, competition, seasonality and revenue-per-thousand across 518+ product categories in all 13 live markets, so the commissioning meeting stops being a guess. On top of that we watch the live catalogue daily: search velocity, retailer best-seller movement, price drops and stock swings. One shapes what you plan for the quarter, the other surfaces the products worth covering this week, while the demand curve is still climbing rather than after it peaks.

  • Breakout products and categories flagged daily
  • Retailer best-seller and rank-velocity movement
  • Never miss a trending opportunity again
  • Revenue-per-thousand-sessions benchmarks
  • Price-drop and restock alerts worth a same-day post
  • Seasonality curves so you brief eight weeks early
  • Briefs generated straight from the trend, ready to file
STEP 02

Editorial

Copy your editors would have written

Buying guides, roundups, single-product reviews and comparison tables, researched against expert review repositories, retailer catalogues and live pricing, then written to your house style guide and shipped through your CMS. Staff it our way or yours: draw on our vetted freelance editor bench, bring your own editors onto the desk, or split the work between both.

  • Style-guide-trained drafts, not generic AI output
  • Our freelance editor bench, your editors, or a mix: your call
  • Every claim traced to a cited source
  • Publishes to WordPress, Contentful, Sanity, Arc or custom APIs
  • Refreshed automatically when prices, stock or rankings move
STEP 03

Program routing

The best-paying link, chosen per product

One catalogue of retailer and affiliate programs. For every product on every page we route to the destination with the best combination of commission, price, availability and conversion history.

  • Live on Amazon, eBay, Walmart, Shein and Kelkoo
  • Rate, stock and price checked before the link renders
  • Automatic failover when a program pauses or a SKU dies
  • Geo-routing so international traffic still earns
STEP 04

Centralized payment

One invoice. One payment. One reconciliation.

We hold the relationships and absorb the accounting. Every network, every market, every currency lands as a single monthly statement, broken down by program and market and reconciled against your own reporting.

  • One consolidated statement across all programs
  • Net-30 in your currency, no per-network minimums
  • Broken down by program, market and currency, and auditable
  • No chasing missing commissions across portals
STEP 05

Analytics

From published guide to settled revenue

Detailed reporting across the whole chain: traffic, outbound clicks, conversion and settled commission, with reporting delay, returns and currency conversion already handled. Depth varies by retailer: some programs share more than others, and we report exactly what each one gives us rather than modelling the gaps.

  • Revenue and conversion by article, category, market and retailer
  • Cohorts by author, template and publication date
  • Settled, pending and reversed kept cleanly apart
  • Warehouse export and API for your own BI
  • Retailer reporting limits stated plainly, never papered over
STEP 06

Paid media

Optional. Revenue on top of your organic reach

Entirely optional, and additive: it runs on top of whatever your organic reach already earns rather than replacing any of it. Once a piece is published we can put paid media behind it and distribute it across our network of publisher sites, so the review keeps earning after the SEO curve flattens, on traffic you didn't have to rank for. We fund and manage the media, then split the profit with you 50/50 after media cost. The leading brands running this model earn over $1m a month from it.

  • Entirely optional, switch it on per article
  • Adds to your organic revenue, never replaces it
  • We fund and manage the media buying, not you
  • Profit split 50/50 after media cost
  • Your review syndicated across the publisher network
  • Reported net of media cost, so you see true margin
Integration

It fits your stack, not the reverse

No replatforming, no front-end rebuild, no new CMS. Typical time from contract to first live guide is 1 week.

WordPressPlugin, Gutenberg blocks, ACF-aware
ContentfulContent model sync, draft entries
SanityTyped schema, portable text
Arc XPANS drafts via Content API
WebflowCMS collections and item drafts
Custom APIREST and webhooks, your schema
Editorial guardrails

Built to survive a reviews-system update

Volume without credibility is a liability. These four commitments are non-negotiable, and we will argue with you if a brief breaks them.

01

A human always publishes

Every draft lands in your CMS unpublished, under your bylines, with the source list attached.

02

Claims are traceable

Specifications, prices, rankings and quoted verdicts each carry a source. If we can't cite it, we don't write it.

03

We decline bad categories

Some categories can't be covered credibly without hands-on testing. We tell you not to enter rather than filling them with thin pages.

04

Your data stays yours

Traffic and revenue data exports on demand and is never used to train models for other publishers.

Get started

Bring the traffic.
We'll bring the desk.

Thirty minutes. We come with a plan for the product reviews section we would build you, and what it should earn.

Book a demo