Your authority.
Our operational spine.
You own the audience, the brand and the editorial judgment. We own the 518-category intelligence layer, the program economics, the settlement and the reporting, so a two-person commerce desk can run like a twenty-person one.
The same team. A different operating model.
A freelancer roster, four weeks per guide, no data behind the brief.
Briefs chosen from demand and RPM data. Drafts filed in days, in your style guide.
Every product links to whichever program you happened to sign up for.
Each product routed across 40+ programs by commission, price, stock and conversion.
Twelve portals, twelve thresholds, finance reconciling by hand.
One reconciled statement, net-30, in your currency.
Quarterly revenue by site section, if you're lucky.
Detailed reporting by article, category, market and retailer, kept current.
Four shapes of publisher, one desk
News & magazine publishers
You have authority and traffic but a commerce desk of two people. The desk gives them the output of twenty without diluting the masthead.
Comparison & review sites
You already live on affiliate revenue. We raise the payout per click through program routing and remove the reconciliation overhead.
Creators & influencer networks
Your audience trusts your picks. We turn each pick into a properly routed, properly tracked, properly paid link.
Media agencies
Run commerce as a managed service across your client roster, with per-client reporting and one settlement relationship.
We get paid when you do
No platform fee, no per-seat licence, no minimum content commitment. We take an agreed share of the commerce revenue the desk generates, which means the incentive to route to the best-paying program is ours as much as yours.
- Revenue shareAgreed split on desk-generated commerce revenue
- 50/50 on paid mediaWe fund the media, then split the profit after cost
- Rent or buy the contentLicence it while you're with us, or own it outright
- No minimumsStart with one category family, expand on results
- Keep your programsUse the desk only where it beats what you have
- We earn when you doNo platform fee and no per-seat licence
The ones editors actually ask
Does the content publish under our brand?
Yes, fully custom labelled. Your domain, your bylines, your templates, your style guide. Custom Label never appears on the page. Everything arrives as a draft and your editors hold the publish button.
Do we have to give up our existing affiliate accounts?
No. You can keep your own programs and use the desk only for the categories or markets you do not cover. Most publishers start with a subset of categories and expand once they can see what the first ones earn.
What does integration actually require from our team?
A CMS credential, a tracking snippet and one editor to approve drafts. Typical time from contract to first published guide is one week. There is no replatforming and no front-end rebuild.
How do you handle Google's guidance on AI and reviews?
Original testing signals, cited sources, named human reviewers, and a refresh cadence tied to real price and ranking movement. Pages are built to satisfy reviews-system guidance rather than to work around it, and we will tell you when a category is not worth entering.
Whose writers and editors actually do the work?
Either. You can draw on our vetted bench of freelance product testers, writers and category editors, bring your own staff or freelancers onto the desk, or split it: our bench for the categories you don't cover, your team for the ones you own. The tooling, category data and testing protocols are the same regardless of who holds the pen.
What is the paid media option?
It is entirely optional and entirely additive. Nothing about it changes what your organic reach already earns; it stacks on top. Once a piece is live we can put paid distribution behind it and syndicate it across our network of publisher sites, so it keeps earning after the organic curve flattens, on traffic you didn't have to rank for. We fund and manage the media buying, then split the profit with you 50/50 after media cost, which means we only make money when the placement does. You switch it on per article, and results are reported net of media cost so you see the true margin rather than a gross number. The leading brands running this model earn over $1m a month from it.
How granular is the reporting?
Detailed, but honest about its limits. You get revenue and conversion by article, category, market and retailer, with settled, pending and reversed kept separate. Depth varies by program, because retailers differ in what they permit partners to share, and some restrict transaction-level detail entirely. We report exactly what each program gives us and say so where a figure isn't available, rather than modelling a gap and presenting it as measurement.
Who owns the content?
It depends which model you pick, and the difference is priced in. Under the rent model we supply the editors and the desk retains ownership: you have an exclusive licence to run the content on your sites for as long as you are with us, which keeps the entry cost low. Under the buy model you commission the work outright and own it in perpetuity, including if you leave. Publishers who bring their own editors are usually on the buy model by default, since it is their team's work. We will tell you which one fits before you sign, not after.
Who owns the data?
You do, in both models. Your traffic and revenue data is exportable to your own warehouse at any time, and is never used to train models for, or reported to, other publishers.
Bring the traffic.
We'll bring the desk.
Thirty minutes. We come with a plan for the product reviews section we would build you, and what it should earn.
Book a demo